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Villa La Massa

Via della Massa, 24
Florence, 50012
Italy

OFFER ID H565

Overview Accommodations Facilities & Services Dining Guides Directions
Overview

Villa La Massa, just 15 minutes from Florence’s historic center, offers a refined retreat immersed in nature and Tuscan charm. This elegant estate blends haute hospitality with countryside serenity, while remaining seamlessly connected to the city thanks to a complimentary shuttle service running daily to and from the Ponte Vecchio.

Surrounded by 25 acres of grounds, including lemon trees and olive groves, this Medici mansion was converted into a luxury hotel in 1948. Embodying 500 years of history, Renaissance splendor and the lifestyle of Florentine aristocrats exude from the walls of Villa La Massa.

The hotel features 54 rooms, divided across six historic buildings: the Villa Nobile, the Mill, the Villino, the Casa Colonica, the Limonaia and Villa Hombert. The spirit of the Renaissance is still palpable in the first three villas decorated with sublime canopied beds, frescoes, tapestries, silks, and brocades, while the remaining three properties are beautifully furnished in a more contemporary Florentine style.

The gourmet restaurant “Il Verrocchio” serves traditional Tuscan cuisine with over 400 labels of wine, while the terrace overlooking the Arno River is a unique setting for romantic dinners.

Neighboring the recently restyled pool, L'Oliveto Bistrot is open for lunch. Named after the surrounding olive trees, which are used to produce the hotel’s own olive oil, the restaurant occupies a former barn.

For those looking for a full day of relaxation, an outdoor pool, a modern fitness center, the Arno SPA, mountain bikes and a running trail are all available on the property.

Exclusive Amenities

  • Buffet Breakfast for two daily at the Verrocchio Restaurant 
  • $100 USD Food and Beverage credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full) 
  • Complimentary Wi-Fi
The following amenities are subject to availability at the time of check-in/departure:
  • Upgrade 
  • Early Check-In 
  • Late Check-Out

Check In: 3:00 PM
Check Out: 12:00 Noon


Prepay and Save - 25% Discount
Booking Window:
12/05/2024 - 11/14/2025
Travel Window:
04/03/2025 - 11/15/2025
  Close

Prepay and Save - 25% Discount

Booking Window:   12/05/2024 - 11/14/2025
Travel Window:   04/03/2025 - 11/15/2025

Enjoy 25% Off Your Tuscan Escape – No Minimum Stay Required.

Take advantage of our exclusive Prepay & Save offer and receive 25% off starting from Junior Suites and including our delightful apartments.

This proposal represents an unmissable opportunity to book our elegant suites and villas during the summer season, offering great value for an unforgettable stay.

The offer includes:

  • Free use of the Arno Spa facilities
  • Courtesy daily shuttle service from/to Florence City Center

Offer subject to availability. The offer is non-refundable. Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions.


Exclusive Amenities

  • Buffet Breakfast for two daily at the Verrocchio Restaurant 
  • $100 USD Food and Beverage credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full) 
  • Complimentary Wi-Fi
The following amenities are subject to availability at the time of check-in/departure:
  • Upgrade 
  • Early Check-In 
  • Late Check-Out

Check In: 3:00 PM
Check Out: 12:00 Noon

Third Night FREE
Booking Window:
12/05/2024 - 11/10/2025
Travel Window:
06/01/2025 - 11/13/2025
  Close

Third Night FREE

Booking Window:   12/05/2024 - 11/10/2025
Travel Window:   06/01/2025 - 11/13/2025

Unwind at the beautiful Villa La Massa and enjoy an extra night of indulgence on us. Immerse yourself in unparalleled comfort and service where each moment becomes a cherished memory, and every day unfolds a new Tuscan adventure.

  • Third night free
  • Free use of the Arno Spa facilities
  • Courtesy daily shuttle service from/to Florence City Center

Offer available from June 1 to August 31, 2025, and from October 20 to November 13, 2025, subject to availability. Offer applicable to Double Rooms only (no Junior Suites and Suites). Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions.


Exclusive Amenities

  • Buffet Breakfast for two daily at the Verrocchio Restaurant 
  • $100 USD Food and Beverage credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full) 
  • Complimentary Wi-Fi
The following amenities are subject to availability at the time of check-in/departure:
  • Upgrade 
  • Early Check-In 
  • Late Check-Out

Check In: 3:00 PM
Check Out: 12:00 Noon

Guaranteed Upgrade at the time of booking
Booking Window:
07/08/2025 - 11/14/2025
Travel Window:
07/08/2025 - 11/15/2025
  Close

Guaranteed Upgrade at the time of booking

Booking Window:   07/08/2025 - 11/14/2025
Travel Window:   07/08/2025 - 11/15/2025

At Villa La Massa, we believe that exceptional experiences begin from the moment your clients confirm their stay.

For the 2025 season, we are thrilled to offer an exclusive benefit: a guaranteed one-step upgrade at the time of booking, subject to availability, up to our Junior Suites.

Discover how this unique benefit can turn every reservation into a truly unforgettable stay.

Offer valid on all room categories up to Junior Suites (Suites and apartments excluded). Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions.


Exclusive Amenities

  • Buffet Breakfast for two daily at the Verrocchio Restaurant 
  • $100 USD Food and Beverage credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full) 
  • Complimentary Wi-Fi
The following amenities are subject to availability at the time of check-in/departure:
  • Upgrade 
  • Early Check-In 
  • Late Check-Out

Check In: 3:00 PM
Check Out: 12:00 Noon

Tuscan Olive Harvest Experience
Booking Window:
09/05/2025 - 11/05/2025
Travel Window:
11/03/2025 - 11/07/2025
  Close

Tuscan Olive Harvest Experience

Booking Window:   09/05/2025 - 11/05/2025
Travel Window:   11/03/2025 - 11/07/2025

Discover the magic of Tuscany with a 2-night stay at Villa La Massa, where luxury and tradition come together. This package offers not just a refined escape, but a unique opportunity to participate in the olive harvest, explore our olive groves, visit the Olive Mill, and savor a tasting menu featuring the new oil.

Immerse yourself in the colors, scents, and rhythms of the Tuscan countryside, while enjoying the comfort of our elegant accommodations, attentive service, and full access to the estate’s amenities. The stay is perfectly enriched by this authentic seasonal experience, creating memories that go beyond a typical getaway.

The package includes:

  • Special accommodation rate for a minimum two-night stay
  • Participation in the olive harvest and a guided visit to the Olive Mill
  • Lunch at the L’Oliveto Bistrot with a tasting menu featuring the new oil
  • Complimentary Wi-Fi and on-site parking
  • Access to the outdoor pool
  • Shuttle service to Florence city center (Ponte Vecchio)
  • Personalized assistance from our Guest Relations team to arrange tailored activities, excursions, and treatments at Arno SPA

    Olive Harvest Experience Offer: valid from Monday, 3 November 2025, to Friday, 7 November 2025

    Starting from: Euro 1,190

    Cancellation Policy: free cancellation up to 7 days prior to arrival

    *Kindly note that the programme may be subject to change in the event of inclement weather and can be rescheduled for an alternative date upon confirmation of your booking.

Offer valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Please inquire with your travel advisor for additional terms and conditions.


Exclusive Amenities

  • Buffet Breakfast for two daily at the Verrocchio Restaurant 
  • $100 USD Food and Beverage credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full) 
  • Complimentary Wi-Fi
The following amenities are subject to availability at the time of check-in/departure:
  • Upgrade 
  • Early Check-In 
  • Late Check-Out

Check In: 3:00 PM
Check Out: 12:00 Noon

Information, amenities and pricing is subject to change without notice. While we do our very best to ensure that information and pricing appearing in this website is complete and accurate, we cannot be responsible for incomplete and inaccurate representations, which may or may not be under our control. In the event of an error, misrepresentation or omission, we reserve the right to make a correction. Note that during these unprecedented times, local government regulations may inhibit hotels from providing normal facilities and services, limiting the ability to provide the listed amenities/benefits.


 

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Villa La Massa Drone Overview

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The swimming pool

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The swimming pool detail

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The swimming pool at sunset

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Villa La Massa at sunset

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The Noble Villa

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The Lobby

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Double Deluxe - Noble Villa

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Double Prestige - Noble Villa

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Suite Exclusive Sitting Room - Noble Villa

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Suite Exclusive Bedroom - Noble Villa

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The Mill

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Double Prestige - Mill

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Junior Suite Top - Mill

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Suite Exclusive Sitting Room - Mill

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Suite Exclusive - Mill

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The Villino and the Arno

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Junior Suite Top - Villino

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Arno Suite Bedroom - Villino

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Arno Suite Living Room - Villino

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Parco Suite Bedroom - Villino

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Parco Suite Sitting Room - Villino

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Parco Suite Double Room - Villino

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Casa Colonica

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Casa Colonica Courtyard

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Casa Colonica Kitchen

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Suite Colonica Living Room and Bedroom

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Suite Colonica Bedroom

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Casa Colonica Private Garden

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Suite Colonica Living Room

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Suite Colonica Bedroom

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The Limonaia

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Suite Exclusive Bedroom - Limonaia

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Suite Exclusive Sitting Room - Limonaia

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Double Exclusive - Limonaia

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Arno Spa - Roman bath

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Arno Spa - spa suite

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Gym Treadmills

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Verrocchio Restaurant Terrace

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Verrocchio Restaurant Inside

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L'Oliveto terrace

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L'Oliveto bistrot

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L'Oliveto inside

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Mediceo Bar

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Terrace on the Arno river

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The Cellar

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